The Business of Ethical Fashion: Things We Wish People Knew About Ethical Fashion - Part 4 | Buy Good. Feel Good.

The Business of Ethical Fashion: Things We Wish People Knew About Ethical Fashion - Part 4

Guest Post By Yona Lo, Content Marketing Intern at Brave Soles

There’s so much to dig into when you talk about ethical fashion; we could go on forever. But to stay within the constraints of this four part series, we won’t go there. As a final question, and an all-encompassing ending statement, I asked each of the brands to impart a message to our readers about ethical fashion.


Sarah Judd works at the largest market place for ethical and sustainable brands, unique gifts | Buy Good. Feel Good.

I want people to know that ethical fashion is accessible. When we first started the show, I know a lot of people were like, “oh it’s like hippie style clothing,” and we did have vendors like that, but now more than ever, there are so many brands out there doing fashion, you have a lot more options. You can probably find anything you’d need that’s made better than what’s currently out there.

– Sarah Judd (Buy Good. Feel Good.)


Farrukh Lalani, founder of Daria Day | Buy Good. Feel Good.

I wish more people knew about us! [laughs] That would be really good. But one thing I wish more people realized is that there is an alternative to the fast brands. What the fast brands produce, we produce as well. Also, I think there needs to be a realization from people that we don’t need to buy. We buy a lot, we don’t use that much. There needs to be a realization to buy what you need.

– Farrukh Lalani (Daria Day)


Adila Cokar founder of ethical brand The Good Tee | Buy Good. Feel Good.

I wish people knew that it’s really all about the people. That when they see a piece of clothing, they know it’s not machines making it, but that this is all is made by people. There are so many people involved in the supply chain, so many involved in creating a garment. I just want people to value their clothes more. Everything that you have is so special you know?

– Adila Cokar (The Good Tee)

Christal Earle founder of ethical brand Brave Soles | Buy Good. Feel Good.

We really believe that everybody deserves and has a right to participate in the circular economy and that’s the way forward for us as humans.
A wish I would have is that someday the word “ethical” doesn’t need to be defined anymore. That’s just how people would see themselves participating in the economy. It wouldn’t be a modified alternative. 

– Christal Earle (Brave Soles)

Dana Kandalaft founder of ethical brand Tight Knit Syria | Buy Good. Feel Good.

I think people feel like they don’t have agency in the world, that it’s the corporations that make the decisions, and have the final say. But actually, what makes the world go around is money, and money is spent by consumers. A company can only survive if they have a consumer base and if their consumers are making a conscious decision to spend that money on that corporation. You are a powerful change-maker. Wherever you are spending money, you are making the decision of how you want your society to progress or stay the same.

– Dana Kandalaft (Tight Knit Syria)

What do you wish people knew? Is there some other way you wish people approached ethical fashion?

On my part, I wish more people talked about ethical fashion. Perhaps it’s because we all feel slightly guilty about shopping fast fashion that we sort of sweep the conversations under the rug. Or maybe we just don’t know anything about it and never really take the time to look into it. Regardless, I wish people knew you didn’t have to choose between being the overlord of fast fashion or the die-hard ethical enthusiast. You can just be what everybody else is: on average, a slightly lost and confused but curious and well-intending individual on this big big rock. You don’t have to jump in, but you might discover some neat things if you took a look down the rabbit hole.

To give you some context, this series was born from a personal curiosity over the seemingly elusive nature of ethical fashion creators. A quick Google Search will give you a multitude of general definitions, of “Top 10’s,” and reasons to why everyone needs to shop ethical. But it didn’t prove to me how things were decidedly ethical, how these brands managed their supply chains differently, and the very real struggle of doing things with the less conventional approach. Where were all the makers in this conversation?

Some one-on-one phone calls later, here is what we have to share: some behind-the-scene looks into ethical fashion from the people who live, breathe, and dream the words. There is so much to be said about this diverse community of entrepreneurs, but if there’s one thing that turned the inner skeptic in me, it’s the genuine and infallible drive that is shared amongst every person in this community to create more good than what they arrived to see.
So we try to talk more, buy less. Ask the questions that excite, and start the conversations that not only inspire, but empower.

I hope this series has been able to do at least one of those things for you.

Yona Lo, writer of the business of ethical fashion | Buy Good. Feel Good.


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