Changing
The World

one purchase at a time

Shop from a curated collection of brands that are putting people and planet ahead of profit. Together we are building a new economy that is just and fair for all.

Building an economy that works for everyone.

From the Journal

The Power of Choice

“Dignity is something you choose for yourself and there is no one who gets to decide that for you.”Christal Earle, Founder of Brave Soles

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Discover the Good

The Good Tee

The Good: Creating quality essentials made from Fairtrade certified organic cotton and certified eco-friendly dyes that are fully traceable from farm to warehouse.

Shop The Good Tee

A Million Elephants

The Good: Creating opportunities for talented Lao artisans to earn fair wages, sharing Lao culture and supporting elephant conservation efforts throughout Laos.

Shop A Million Elephants

Daria Day

The Good: Providing a sustainable livelihood to the artisans in Northern Pakistan who handcraft their jewelry, while bringing traceable, unique jewelry to you.

Shop Daria Day