Rafik has studied and worked in Canada, Egypt, Germany, England, and Tanzania on issues related to poverty, environment, climate change, and tourism policies in developing countries. He has worked with bilateral organizations such as the UK Department for International Development and the Canadian International Development Agency, as well as with central and local governments on policy design and project implementation.
Rafik co-founded SALT, a fair trade social enterprise working with several communities in Africa and Latin America. Realising that there was little done to promote fair trade and social enterprises in North America, Rafik shifted his focus to help create an enabling environment for social enterprises to thrive by improving their access to the consumers and to buyers. He founded “Buy Good. Feel Good.” in 2014.